A Benefits Site Built Around Feedback
Players’ involvement in the design process of the new NFLPlayerBenefits.com was essential.
Understanding your Player benefits is not an easy task, but in the summer of 2015 the NFL Player Benefits Office received the green light to do something about it. In collaboration with the NFL and NFLPA, the overhaul of MyGoalLine.com was initiated.
But what should the new site include? “It was clear that the website needed to be updated,” said Dennis Curran, Senior Vice President and General Counsel of the NFL Management Council. “And getting Player input was the key to getting it right.”
Interviews with both active and former Players made clear that changing MyGoalLine.com wasn’t going to be enough. What Players wanted was a single place where they could learn about all their benefits and have the ability to apply online.
Players also said the information on the site had to be easier to understand. “I believe that re-writing all the content so that Players can understand it was the key decision to success,” says Patrick Reynolds, Manager of Benefits with the NFL.
One of the keys to simplifying the site was to only show personalized information and choices that were relevant to a Player’s situation. “We tried to visualize how things work and the choices you have from the perspective of the individual,” said Reynolds. “That ended up making the information clearer and easier to act on.”
The new site, NFLPlayerBenefits.com, went live on May 8. It is structured around four main categories:
- Finance: Retirement plans and all other financial resources
- Health: Insurance plans while playing, as well as post-career resources
- Disability: What is available and how to apply
- Career Transition: The many different programs available to you
The new site has replaced the need for most paper applications and allows you to submit forms online. It’s also easily viewed on mobile devices such as tablets and cell phones. While some benefits still require paper forms, future updates are focused on moving everything online.
Check out the new site at NFLPlayerBenefits.com. After you’ve visited, tell us what you think! There is still an opportunity to have your voice heard about the features that are most important to you. “The launch of the new NFL Player Benefits website is a great first step,” said Curran. “But we want to continue getting Player input and evolve the website to meet their needs.”